The new Stick to Stigu planner-diary 2016 is your “licence to rest”

If meditation isn’t working, try changing gear with restfulness

This is the first ever “Stick to Stigu” planner: our guide to a more balanced way of living and something that anybody can learn to do. And no, you don’t have to be a monk, or sit cross-legged in silence, or have an empty mind to get going. Just a willingness to give it a try. Essentially it’s a desktop year planner/diary/to-do pad/notebook but also a sanity-saving handbook, hosted by rest-master ‘Stigu’ who encourages new habits in a non-judgemental, non-preachy way that actually works. Stigu is aimed at real people living messy lives, and the mission is to help these hardcore multitaskers and jugglers get more organised and rested.

Meditation/mindfulness is often misunderstood as being something either so complex or so simple that many people dismiss the concept out of hand without ever giving it a try. And yet there is now a growing evidence base that clearly indicates that meditation impacts positively on both physical and mental health. To help people experience these benefits, Stigu is promoting the concept of ‘restfulness’. For some it’s a first step towards inner peace and a meditation practice. And for others, it just might be enough in its own right.

Many people are frustrated by their attempts to find peace, with a still body and tranquil mind, after an adrenaline-filled day. Restfulness allows us to unwind, without over-trying or over-thinking. And there are different ways to rest depending on what your day has done to your body and mind: desk jockeys need to rest the mind and move the body, whereas those whose daily activities are more physical need to rest the body and let the mind spin out. Like any new habit, restfulness in its various guises takes practice, but this practice can be fun and is accessible to everyone. But it seems that any practice that requires us to sit still and ‘do nothing’ meets resistance.

“What I see amongst my students is that they have either dismissed the idea of resting as being a ‘waste of time’ or feel too guilty to rest even when they really need to, which is largely to do with being immersed in a culture that views productivity as the only measure of success. I am a big fan of baby-steps: people need to know how to walk before they can run, and how to rest before they can meditate. For me, Stigu is a “licence to rest” – people seem to need permission to take breaks, (and naps!) and I think they are more likely to do so if they see proof that resting actually enhances productivity and creativity, and improves overall health both physical and psycho-emotional,” says Michelle Chand co-author of Stick to Stigu and yoga teacher with a special interest in the therapeutic applications of yoga.

Why does Stigu rock? Stigu shows, with humour and compassion, through no-nonsense tips, practices, provoking quotes and inspiring illustrations, that juggling a complicated life is possible, and a good plan (plus enough rest) can help. Stigu family will consist of 3 products this autumn: a planner (desktop), a notebook (to-go) and a to-do app (for sharing). All the products have the Stigu fingerprint, and together they make every day juggling less painful, and maybe even fun!

Available now: @ Amazon for £14.90 (search “Stigu”).

More information: For interviews, contact Michelle Chand:, +447821 535540.

Media kit: Images + logo + blog + background @

Publisher: Stigu Ltd. Stigu Ltd makes books and apps to help jugglers get more clarity, joy and rest into their lives by sticking to Stigu’s tools & tips. Founded in 2015, Stigu Ltd is based in England and Finland.

Background data & drivers – Do pen and paper still matter? Why do we need mini-rests?

  • Neuroscientist Dr Daniel Levitin (author of “The Organized Mind”) found that many dynamic leaders swore by using pen and paper for making notes, despite the plethora of digital alternatives. His studies reveal that mind and memory work differently when thoughts and ideas are committed to paper.
  • Tech-savvy teenagers increasingly use private diaries to record their innermost thoughts despite the advent of social media. A survey found that 83% of today’s girls aged between 16 and 19 keep a personal pen-and-paper diary, up from 69% in the 1990s.
  • Professor Matthew Lieberman’s research found that writing by hand had a bigger emotion-regulating effect than typing. It’s an unconscious process: people don’t notice it, but they’re effectively regulating their own emotions when they are writing.
  • Psychologists who discovered the “Bridget Jones effect” said it worked whether people elaborated on their feelings in a diary, penned lines of poetry, or even jotted down song lyrics to express their negative emotions. When people wrote about their feelings, medical scans showed that their brain activity matched that seen in volunteers who were consciously trying to control their emotions.
  • Data protection and privacy are hot topics. When the news reports that big corporations have either lost sensitive data or had data bases hacked it raises issues as to how safe our data actually is. More than 80 % of Americans have taken action to maintain anonymity online, and the idea of keeping a private journal on an electronic device is starting to lose its flavour.
  • Diaries tend to either be for work or home life. Work diaries are famously dull and limited to key meetings and events at work, whereas diaries geared towards organising home life tend to be designed to appeal more to women than men. Stigu is formatted so that it can be carried with pride in a briefcase or a nappy bag to record essential work events, organise life at home and keep essential lists and reminders to hand.
  • Only 2% of people can multitask successfully. Stigu can’t turn the world upside down and make us all super-multitaskers but it will help us to become better with everyday juggling.
  • Small businesses create 2/3 of the news jobs in the US and working from home, often alone, is the new norm. However, small businesses and freelancers lack any support and the health benefits companies (could) offer for better wellbeing and health. Stigu is a must for sole operators, as the product itself and the associated website provide a community of support centred around healthful habits and self-care.Cost of global mental health will reach $6 trillion by 2030 yet only 3% of companies have adequate policies. Work causes stress, and stress-related ill-health, but companies are reluctant to carry their part of responsibility.

Stigu is the antidote to over-doing, over-trying and over-stressing in this life. By sticking to Stigu you will get tips & tools on how to detox at your desk, steal mini-rests and take nano-naps. Stigu – your very own sanity-saving rest-master – has finally arrived to give you your ‘license to rest’.

Sources: data and drivers…





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